
by Lonnie Keyser
Are you happy with your membership?
Maybe so, maybe no.
If the answer is yes, what could make it even
better? If the answer is no, what could
help fix it?
These are questions that
your chapter leadership would appreciate the answers to. Then, they could help make the member
experience even better for all of your chapter members.
What comes to mind when we talk about the member
experience?
Some things that come to mind for me are: passing quality referrals, developing deep
relationships with other members, positive well run meetings where everyone is
focused, recognition for accomplishments, working with chapter mentors and
attending Member Success Program training to help us get the most out of our
membership, and using BNI Connect to its fullest capability.
Members make the commitment to BNI in order to: grow their
business, make more money, and to have more connections in the community and
maybe even internationally. What needs
to happen for this to be the case?
Dr. Misner talks about having fun with the
fundamentals. Are you having fun with
the fundamentals? What are the
fundamentals? The fundamentals are following
the BNI agenda in the meeting, being prepared for our weekly presentations,
being prepared when we are the featured presenter, doing 1 to 1’s, passing
quality referrals, being in attendance every week, continuous learning, and
inviting visitors. Have some fun with
these things.
The philosophy of BNI is “Givers Gain”, when we take this
philosophy to heart, everyone prospers.
Each week be out there with your clients, friends, family, co-workers,
and really listen for opportunities for referrals that you can give to your BNI
members. Also listen for potential
members that you can invite to your next chapter meeting. Really be present in the chapter meeting,
take notes, and participate in every aspect.
When everyone does this, it will then lead to a better member experience
for all the chapter members.